Retail Visioning Programs — summer into fall and all year long!
The Best Retail Practices Program has been busy with new programs. Recently we fulfilled a workshop and recommendations reports for 10 businesses in Wakefield, MA. The Town of Wakefield was awarded a grant from the Massachusetts Downtown Initiative to hire Retail Visioning for this work. The program was highly successful and many stores made significant improvements to their signage, floor plans and marketing — and just in time for the town’s big event of the year, The Italia Festival! Everett, Somerville, Ipswich and other communities are getting fall programs ready now, too. A consortium of communities from Bedford to Tewksbury has come together under the auspice of Middlesex3 to host a workshop for their retailers. Our work for the Office of Business Development in Boston, providing technical assistance to storefront businesses throughout the city, continues as well. We were very pleased that two of the businesses we worked with last year were recognized by Mayor Marty Walsh as exemplary neighborhood businesses and we hope to see that happen again this year! While we specialize in marketing, store design and customer experience there are also resources available to help with a business turn-around, financial coaching or technology consulting. Just about anything a small business needs help with is available! Contact the Office of Business Development for an application for technical assistance.